Participation at the Eswatini Consumer Fair with the EMF ANNUAL REPORT 2024/2025 National Malaria Programme

Raising Voices, Changing Stories

The End Malaria Fund (EMF) joined hands with the National Malaria Programme (NMP) and the Malaria Youth Corps to ignite awareness across Eswatini. Their efforts were strengthened by the African Malaria Leaders Alliance (ALMA), who sponsored branded t‑shirts, sweaters, and hats—turning every team member into a walking symbol of the fight against malaria.

Meanwhile, Malaria No More UK launched Change the Story, a powerful campaign amplifying the voices of children affected by malaria. Through film, these young advocates called on leaders to listen, act, and invest in a future free of malaria.

Eswatini proudly joined this global call. With ALMA’s support, the film was translated into siSwati, ensuring that its message resonated deeply at home. Eswatini Television sponsored its broadcast during the combined National Flag Day and King’s Birthday celebrations, airing it three times to an audience of 1.2 million viewers. The story continued online, reaching over 3,000 views on YouTube.

Together, these collaborations transformed awareness into action—showing that Eswatini is not just participating in the Zero Malaria mission, but leading with creativity, unity, and a voice that carries across generations.

This version frames the partnerships as chapters in a story:

• Collaboration & visibility (EMF, NMP, Youth Corps, ALMA branding)

• Global storytelling (Change the Story campaign)

• Local amplification(translation, national broadcast, digital reach)